The hotel industry will remain a growth sector in the long term, driven by ESG (environment, social, governance), digitalisation and the forecast increase in global travellers of 5% per year until 2042. The luxury segment in particular will grow faster. Challenges include
potential economic crises, inflation and declining consumption. In the short term, artificial
intelligence could be used in marketing and customer communication, and in building
management in the long term. The European hotel property market is slowly recovering
and, despite a weak transaction market, established markets and resort destinations are
becoming more attractive to investors.
Source: Hotel vor 9
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