There is scarcely a greater sign of appreciation for a guest or host anywhere in the Arab world. The centuries-old traditional coffee ceremony is a reflection of hospitality and generosity, appreciation, mindfulness and conviviality in equal measure. The ceremony of carefully roasting the coffee, of grinding the beans as the first intoxicating aroma rises, of infusing and then roasting the cardamom, the cloves or even the saffron - all in front of the guest's eyes demonstrate serene composure before turning to business matters or simply enjoying a chat.

​

For us at DIANIUM COMMERCIAL, this coffee ceremony is the embodiment of how we understand a cooperative and respectful business relationship. When we decide to add your hotel property to our portfolio, our focus is on you and your property. We take all the time required to develop a tailor-made, collaborative marketing concept and focus entirely on your wishes. As old-style business people, we believe it is important for both sides to emerge from a transaction with a good feeling, because, as we say...