The 25hours hotel group has introduced a global fragrance concept for all 15 of its hotels. The fragrance, which was developed in collaboration with master perfumer Geza Schön, consists of elegant woods and black tea, rounded off with a hint of incense. This fragrance is intended to be reminiscent of a walk in the woods or romantic hours by the
campfire and create a high recognition value.
Although the 25hours hotels differ from one another under the motto "If you know one, you know none", the uniform fragrance ensures a common identity in all hotels. The top note of the fragrance consists of incense, the heart note of black tea and the base notes of leather, guaiac wood and precious resins.
The fragrance concept was implemented by Daniel Hrkać, Head of Brand Operations, in all 15 of the Group's hotels. He worked together with the fragrance consultancy
Scentcommunication. The aim is for guests to be greeted by the typical scent at all entrances and key points during their stay. The scent is used in all public areas, including lobbies, lifts and public toilets. However, the fragrance is not used in event and catering areas or in guest rooms, as neutral aromas are preferred here.
To avoid waste, the fragrance is dispensed via refillable cartridges and is not battery-operated. In addition, a scented candle called Almost Home was developed based on the 25hours room fragrance. The candle, which is made from sustainable rapeseed wax and is completely paraffin-free, has a smoky, woody-resinous aroma and a burn time of 25 hours.
Quelle: ahgz
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