Everyone is talking about the chatbot ChatGPT - but the technology behind it is capable of much more than just writing texts and answering emails. The experts from Online Birds explain how hotel marketing can benefit from it.
The importance and potential of artificial intelligence (AI) in the form of chatbots has been emerging for some time. ChatGPT is now able to communicate multilingually in astonishingly human-like language. In addition, the bot can optimise written SEO texts in such a way that Google does not expose them as AI. These features make ChatGPT highly interesting for online marketing.
For search engine optimisation (SEO), meta titles and meta descriptions can be created with the help of ChatGPT. For keyword research, the chatbot can help find relevant topics for target groups, classify lists of keywords based on search intent or cluster them based on relevance. For website content generation, ChatGPT can help with topic research and write entire newsletters and blog posts. The finishing touches could then be done personally by a marketing employee. But all this saves a lot of work in advance.
ChatGPT can also be used on social media platforms such as Instagram and Linkedin as well as on websites, for example when writing posts and ads, answering customer comments and questions or finding ideas for social media campaigns. In addition, the bot can help create social media calendars and schedules as well as content ideas for different platforms and target groups, compose social media messages and direct messages or communicate with guests via the website.
ChatGPT is probably the most human-like chatbot in its language and expresses itself in a naturally elected manner. Due to its self-optimising programming, it gets better and better the more it is used, as it learns independently. For hotels, this can mean great time and cost savings. In addition, ChatGPT can be used 24/7, which enhances customer service.
But there are also disadvantages: The chatbot cannot understand emotions or feelings, which can lead to misunderstandings and difficulties in guest communication. Unfavourable commands and questions can also lead to illogical answers. As with any AI model, there is also the risk of data security and cyber attacks. User data must therefore be adequately protected.
Conclusion: ChatGPT is very powerful and versatile in online marketing. But there are also risks. It remains exciting to see how the programme will develop in the near future and when or to what extent it can be used for online marketing purposes in the hotel industry.
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