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How employer branding secures talent

Strong employer branding should not only be present in analogue form, but also digitally, especially on your own website, in order to communicate corporate culture and values. Employees are the heart of a hotel, so it is important to create an environment in which they 

feel valued. A clear Employer Value Proposition (EVP) emphasises benefits such as salary, benefits and career opportunities.  

 

 

The website plays a central role in employer branding. A highly visible careers section, clear communication of values and benefits, as well as visual elements such as videos and employee testimonials increase attractiveness. SEO strategies and social media, including 

Tiktok and Linkedin, improve visibility.  


Well thought-out employer branding, especially through the website and targeted online marketing, helps hotels to attract and retain employees.  


Source: Tophotel  

   

DIANIUM COMMERCIAL, your partner for the brokerage of hand-picked hotel properties, is at your side in every area of the hotel industry.

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