Collaborating with influencers offers hosts an effective way to reach their target group and increase brand awareness. What hoteliers should look out for. In the modern world of digital marketing, influencer marketing has become a key tool. This approach utilises the reach and credibility of influencers to address specific target groups and increase brand awareness. There are a few key aspects to consider in order to ensure a successful partnership. Influencer marketing

Modern breakfast awareness has brought about a significant change in the hospitality industry, both positive and negative. On the positive side, this development has led to a wider range of healthy options available to guests. Regional produce is experiencing a renaissance as hotels increasingly focus on fresh and seasonal ingredients to showcase the flavour and authenticity of the region. This focus on regional cuisine not only strengthens the local economy, but also allo

Magnificent luxury hotel in a majestic, perfectly restored 15th century villa with an enchanting view of Florence and the winding Tuscan countryside. The hotel has suites and rooms that are individually decorated to reflect the many features of the villa and its gardens. All suites and rooms are an elegant blend of local craftsmanship and state-of-the-art technology. There is also a spa, restaurant, swimming pools and a park. You can find this and other interesting

The Hotel Lasserhaus has opened in Brixen. A new address in South Tyrol for lovers of Italian design. A former aristocratic residence dating back to 1642 in Brixen was extensively renovated and reopened by Milan-based architects Vudafieri Saverino & Partners. With its grey façade and colourful paintings, the Lasserhaus is one of the oldest houses in the Alpine town of Bressanone/Brixen. The building, which dates back to 1642, is located on the banks of the Eisack and at